{"id":968,"date":"2026-02-22T21:28:35","date_gmt":"2026-02-22T21:28:35","guid":{"rendered":"https:\/\/elipsiscopywriting.com\/?page_id=968"},"modified":"2026-03-09T07:19:16","modified_gmt":"2026-03-09T07:19:16","slug":"servicios","status":"publish","type":"page","link":"https:\/\/elipsiscopywriting.com\/es\/servicios\/","title":{"rendered":"Servicios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"968\" class=\"elementor elementor-968\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78d9d8c e-con-full e-flex convert--none scrubbed__false pinned__false wd--always--show container--pointer--events--auto layout--default bg--none no e-con e-parent\" data-id=\"78d9d8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e47d5ef e-flex e-con-boxed convert--none scrubbed__false pinned__false wd--always--show container--pointer--events--auto layout--default bg--none no e-con e-child\" data-id=\"e47d5ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-543fc40 e-con-full e-flex convert--none scrubbed__false pinned__false wd--always--show container--pointer--events--auto layout--default bg--none no e-con e-child\" data-id=\"543fc40\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41df146 elementor-widget__width-inherit elementor-widget-mobile__width-inherit wd--always--show elementor-widget elementor-widget-heading\" data-id=\"41df146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Servicios<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8f770 elementor-widget__width-inherit wd--always--show elementor-widget elementor-widget-text-editor\" data-id=\"6b8f770\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Desde el nombre de tu marca hasta el \u00faltimo microtexto de tu app. Una propuesta integral de identidad verbal dividida en tres \u00e1reas clave.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d4e132 e-flex e-con-boxed convert--none scrubbed__false pinned__false wd--always--show container--pointer--events--auto layout--default bg--none no e-con e-parent\" data-id=\"0d4e132\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-99858ec e-con-full e-flex convert--none scrubbed__false pinned__false wd--always--show container--pointer--events--auto layout--default bg--none no e-con e-child\" data-id=\"99858ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33bab8c e-con-full e-flex convert--none scrubbed__false pinned__false wd--always--show container--pointer--events--auto layout--default bg--none no e-con e-child\" data-id=\"33bab8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1d870 elementor-widget__width-inherit wd--always--show elementor-widget elementor-widget-heading\" data-id=\"2f1d870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Construcci\u00f3n de marca<br><i> (branding verbal) <\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f9ba23 text-stroke-no wd--always--show elementor-widget elementor-widget-petextwrapper\" data-id=\"5f9ba23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        \n        <div class=\"text-wrapper\">\n\n            <p                class=\"text-p p-large  no-margin  use--sec--color \"         >\n                Una marca sin voz es solo un logo. Definimos los cimientos de tu comunicaci\u00f3n para que tengas claridad y coherencia en cada paso.<\/p>\n\n        <\/div>\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f22a01 elementor-icon-list--layout-traditional elementor-list-item-link-full_width wd--always--show elementor-widget elementor-widget-icon-list\" data-id=\"4f22a01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"material-icons md-arrow_forward\" data-md-icon=\"arrow_forward\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Naming:<\/b> Creamos nombres con concepto, sonoridad y viabilidad de registro. Nombres que cuentan historias, no solo etiquetas.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"material-icons md-arrow_forward\" data-md-icon=\"arrow_forward\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Manual de identidad verbal:<\/b> Tu biblia de comunicaci\u00f3n. Definimos tu tono, tu vocabulario prohibido y tus pilares de mensaje para que cualquier persona (o equipo) pueda escribir por ti sin perder la esencia.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"material-icons md-arrow_forward\" data-md-icon=\"arrow_forward\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Storytelling de marca:<\/b> Transformamos tu \"Qui\u00e9nes somos\" en un relato fundacional que conecte emocionalmente con tu audiencia.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97d31b7 elementor-widget__width-inherit wd--always--show elementor-widget elementor-widget-heading\" data-id=\"97d31b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Copywriting web y de respuesta directa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-153a08b text-stroke-no wd--always--show elementor-widget elementor-widget-petextwrapper\" data-id=\"153a08b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        \n        <div class=\"text-wrapper\">\n\n            <p                class=\"text-p p-large  no-margin  use--sec--color \"         >\n                El objetivo no es solo que te lean, es que te compren.<\/p>\n\n        <\/div>\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ee6a2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width wd--always--show elementor-widget elementor-widget-icon-list\" data-id=\"60ee6a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"material-icons md-arrow_forward\" data-md-icon=\"arrow_forward\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Web copywriting: Textos para Home, Servicios y Landing Pages estructurados para guiar la visita hacia la conversi\u00f3n.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"material-icons md-arrow_forward\" data-md-icon=\"arrow_forward\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Email marketing: Secuencias de bienvenida, newsletters y lanzamientos que tus suscriptores realmente querr\u00e1n abrir.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"material-icons md-arrow_forward\" data-md-icon=\"arrow_forward\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Guiones publicitarios: Mensajes claros y memorables para video o audio. Ideas que se quedan en la cabeza. Ya no m\u00e1s hooks aburridos. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6a74a elementor-widget__width-inherit wd--always--show elementor-widget elementor-widget-heading\" data-id=\"6f6a74a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UX writing &amp; contenido SEO <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c2f4b text-stroke-no wd--always--show elementor-widget elementor-widget-petextwrapper\" data-id=\"f8c2f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        \n        <div class=\"text-wrapper\">\n\n            <p                class=\"text-p p-large  no-margin  use--sec--color \"         >\n                Creamos textos que ayudan a tu usuario y posicionan a tu marca como referente.<\/p>\n\n        <\/div>\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8ad66 elementor-icon-list--layout-traditional elementor-list-item-link-full_width wd--always--show elementor-widget elementor-widget-icon-list\" data-id=\"7e8ad66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"material-icons md-arrow_forward\" data-md-icon=\"arrow_forward\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">UX writing: Microcopy para apps y webs. Reducimos la fricci\u00f3n, eliminamos dudas y humanizamos la tecnolog\u00eda para mejorar la experiencia de usuario.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"material-icons md-arrow_forward\" data-md-icon=\"arrow_forward\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Art\u00edculos de blog (SEO): Contenido con profundidad y estrategia de palabras clave. No escribimos relleno; escribimos piezas que aportan autoridad.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"material-icons md-arrow_forward\" data-md-icon=\"arrow_forward\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Traducci\u00f3n y localizaci\u00f3n: Adaptamos tu mensaje del ingl\u00e9s al espa\u00f1ol (y viceversa) respetando la intenci\u00f3n cultural, el humor y el contexto.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fb52c0 e-con-full e-flex convert--none scrubbed__false pinned__false wd--always--show container--pointer--events--auto layout--default bg--none no e-con e-parent\" data-id=\"3fb52c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-51f2f9d e-con-full e-flex convert--none scrubbed__false pinned__false wd--always--show container--pointer--events--auto layout--default bg--none no elementor-invisible e-con e-child\" data-id=\"51f2f9d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-66392c1 e-con-full e-flex convert--none scrubbed__false pinned__false wd--always--show container--pointer--events--auto layout--default bg--none no e-con e-child\" data-id=\"66392c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9613a6 elementor-widget__width-initial elementor-widget-mobile__width-initial text-stroke-no wd--always--show elementor-widget elementor-widget-petextwrapper\" data-id=\"d9613a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        \n        <div class=\"text-wrapper\">\n\n            <p                class=\"text-h3      \"         >\n                Marcas que entienden el valor de una buena voz.<\/p>\n\n        <\/div>\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7baaaa9 elementor-widget__width-initial elementor-widget-mobile__width-inherit wd--always--show elementor-widget elementor-widget-text-editor\" data-id=\"7baaaa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A veces el problema no es el texto, es la estrategia.<strong> Agenda una llamada de diagn\u00f3stico <\/strong>y analicemos qu\u00e9 necesita tu marca ahora mismo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5368d53 e-con-full e-flex convert--none scrubbed__false pinned__false wd--always--show container--pointer--events--auto layout--default bg--none no e-con e-child\" data-id=\"5368d53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33eeba8 scrubbed__false pinned__false wd--always--show elementor-widget elementor-widget-pebutton\" data-id=\"33eeba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pebutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"pe--button pb--background pb--normal link\"  >\n\n            <div class=\"pe--button--wrapper\">\n\n                \n                    <a href=\"https:\/\/elipsiscopywriting.com\/meetings\/\" rel=\"nofollow\"data-cursor=\"true\" data-cursor-type=\"default\" data-cursor-text=\"\" data-cursor-icon=\"\">\n\n                    \n                    <span class=\"pb__main\">Agendar una llamada\n                        \n\n                                <span class=\"pb__hover\">Agendar una llamada<\/span>\n\n                            \n                    <\/span>\n\n\n                    \n\n                <\/a>\n\n\n\n            <\/div>\n\n        <\/div>\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Servicios Desde el nombre de tu marca hasta el \u00faltimo microtexto de tu app. Una propuesta integral de identidad verbal&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-968","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/elipsiscopywriting.com\/es\/wp-json\/wp\/v2\/pages\/968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elipsiscopywriting.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elipsiscopywriting.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elipsiscopywriting.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elipsiscopywriting.com\/es\/wp-json\/wp\/v2\/comments?post=968"}],"version-history":[{"count":40,"href":"https:\/\/elipsiscopywriting.com\/es\/wp-json\/wp\/v2\/pages\/968\/revisions"}],"predecessor-version":[{"id":1487,"href":"https:\/\/elipsiscopywriting.com\/es\/wp-json\/wp\/v2\/pages\/968\/revisions\/1487"}],"wp:attachment":[{"href":"https:\/\/elipsiscopywriting.com\/es\/wp-json\/wp\/v2\/media?parent=968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}