The slogan of a brand, the script of a radio commercial, the text in a billboard, the narration in a TV commercial, the biography of a business in social networks, the description of a product in its packaging…
Naming
slogan
Scrips
Biographies
Social media
Comercials
We see it every day, and its main objective is to motivate the reader to take an action: share, buy, subscribe, save, subscribe, become a customer of a brand or simply become aware of the existence of such a brand.
Why is it important? Thanks to copywriting, all your written content conveys your brand voice and connects with your audience.
Why does my content matter?
Written content is everything. It’s what, along with the visual aspect,makes up the user experience in the digital world.
Every touch point with your potential customers is content: the text on your website, your emails, your blogs, your social media posts, the text in your product descriptions, etc.
The words you use in your online content are the ones that convey your brand identity, your message, the story you want to tell. That’s why it’s important to choose each word carefully.
Good content is not only free of mistakes,but also thinks about the reader, how it will be useful and easy to understand.
That’s where copywriters come in.